英语四级作文24500字：12月英语四级考试最后模拟试卷及答案第2页
s a long ____ of time is bound to encounter certain special problems.[a] rank [b] span [c] scope [d] scale
69. nevertheless, the united states maintained its military _____ in some african and western asian countries despite international protest.
[a] attachment [b] involvement [c] interaction [d] communication
70. bachelors degree graduates get an average of four or five job offers with salaries _____ from the high teens to the low 20s and plenty of chances for rapid advancement.
[a] altering [b] ranging [c] differing [d] separating
part ivcloze(15 minutes)
directions: there are 20 blanks in the following passage. for each blank there are four choices marked [a] ,[b] ,[c] and [d] on the right side of the paper. you should choose the one that best fits into the passage. then mark the corresponding letter on the answer sheet with a single line through the centre.
to understand the marketing concept, it is
71. [a] effective
[b] adequate
only necessary, to understand the difference be-
[c] competent
[d] efficient
tween marketing and selling. not too many years
72. [a] fell
[b] took
ago, most industries concentrated primarily on
[c] relied
[d] lived
the61 production of goods, and then
73. [a] directs
[b] focuses
62 persuasive salesmanship to move as
[c] aims
[d] insists
much of these goods as possible. such production
74. [a] convert
[b] alter
and selling 63 on the needs of the seller to
[c] persuade
[d]modify
produce goods and then 64 them into money.
75. [a]fantasies
[b]preferences
marketing, on the other hand, focuses on
[c] choices
[d]alternatives
the wants of consumers. it begins with first ana-
76. [a]influence
[b]convince
lyzing the 65 and demands of consumers
[c] entertain
[d]satisfy
and then producing goods that will 66
77. [a]access
[b]methods
them. this eye-on-the-consumer 67 is
[c] approach
[d]trend
known as the marketing concept, which simply
78. [a]available
[b]approachable
means that instead of trying to sell whatever is
[c] adaptable
[d]transferable
easiest to produce or buy for resale, the makers
79. [a]measure
[b]step
and dealers first try to find out what the consumer
[c] operation
[d]arrangement
wants to buy and then go about making it
80. [a]convey
[b]impose
___68 for purchase. every 69 —design,
[c] imply
[d]involve
production, distribution, promotion — is made
81. [a]publicity
[b]privilege
according to consumer demand.
[c] popularity
[d]priority
this concept does not 70 that consumer
82. [a]views
[b]surfaces
satisfaction is given 71 over profit in a
[c] sides
[d]phenomena
company. there are always two 72 to every
83. [a]appears
[b]occurs
business activity — the firm and the customer
[c] eists
[d]succeeds
and each must be satisfied before trade 73 .
84. [a]however
[b] therefore
successful merchants and producers, 74 ,
[c] furthermore
[d]moreover
recognized that the surest route to profit is
85. [a]across
[b]with
___75 understanding customers. this concept
[c] upon
[d]through
has been recognized in such slogans as have it
86. [a]presented
[b]submitted
your way, and you are the boss. a good e-
[c] offered
[d]delivered
ample of the importance of satisfying the con-
87. [a]mode
[b]flavor
sumer76 itself in mid-1985. when coca
[c]sense
[d]feel
cola changed the 77 of its drink. the non-
88. [a]fragment
[b]slice
acceptance of the change by a significant
[c]segment
[d]portion
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