电线电缆公司形象专题片解说词（中英双语）
passionful huan performs its tour of brand ——publicity video of wui huan cable & wire co. ltd. 片头: 电网,信息网,四通八达;承载着希望,传播着光明;架能源之桥,建信息之链, 电缆,让沟通无极限. electric networks and information networks etend in all directions, they transfer hope and spread bright. by building the bridge of energy sources and the chain of information, huan cable makes communication infinite. 片名: 片名:激情演绎品牌之旅 passionful huan performs its tour of brand 市电线电缆有限公司, 国家经贸委城农网建设与改造推荐合格企业, 从一家名 不见经传的企业, 在短短的十几年内便跻身于国内行业著名品牌之列, 电线电缆产品年产量 达 10 多亿元.产业的发展带动了企业规模的迅速扩大,电缆现拥有员工 1000 多人,占 地面积 30 万平方米,总资产超 5 亿元. wui huan cable & wire co. ltd. is the commended qualified enterprise by state economic and trade commission for the construction and alteration of urban and country electric networks. during ten years, the formal unknown company has edged herself into the rank of named brands in domestic cable trade, created an annual production value over 1 billion yuan. industrial develop drives the enlargement of enterprise scale, huan cable is owning over 1000 employees, covering an area of 3 million sq.m, and holding assets more than 500 million yuan. 立足市场, 品牌是企业的生命. 对于品牌的建设, 电缆紧紧抓住的是品牌的核心 价 值二字.正是电缆在几十年的经营中紧紧抓住了客户价值 ,并不断地改进和提高 实现客户价值的能力和基础,保证了电缆的永续发展. based upon market, brand is the life of enterprise. to set up brand, what huan firmly seizing for decades of years is key value, with ceaseless amelioration and increase, it insures the constant develop of huan cable. 实现客户价值,作为一个工业产品来说,最重要的是怎样拥有自己的核心竞争力,怎样 在众多的电缆企业中保持领先的地位?怎样创建电缆的技术,特色,优势,服务与文 化?这都是电缆的决策者从企业创立以来就精心打造的基础. for an industrial product, to realize client value, the most important thing is how to hold its key competitive ability, how to keep advanced among numerous cable enterprises, how to create the technique, characteristic, superiority, service and culture of huan cable. all above is the basis that elaborately established by policy makers of huan since the enterprise founded. 戴志祥,一个在经济浪潮中劈波斩浪而成长起来的年轻企业家.几十年的艰辛和磨难, 沉淀了深刻的思想,融聚了智慧与力量,也掌握了经营的玄机,这成为了企业走向辉煌的良 好根基. dai zhiiang, a young enterpriser rose from slipping through the economic tidal waves. hardships and crucifiion for decades of years have deposited profound thinking, agglomerated wisdom and strength, and also mastered the mysterious principles of marketing, all these became the footstones for the road leading to success. 技术,创建品牌之魂. 技术,创建品牌之魂. technique, soul of establishing brand 犹如灵魂之于肉体,品牌永远离不开产品的支撑.戴总常说,品牌是做出来的,不是吹 出来;做任何事,起点一要高,眼光一定要远.企业建立伊始,就将自己定位在国内规 模化的专业电缆企业.从生产场地,生产设备,检测设备以及人员的配备,都保持着与国内 的领先水平同步发展. what soul is to body, brand is to the support of products. president dai usually said that, only most work and least talk, higher start and further foresight can set up brand. since established, being a domestic large scale professional cable enterprise is the position of huan. her plants, machines, testing equipments and talents are all synchronizing with the world advanced level. 设立了自己的电缆研究机构, 并不惜重金聘请电缆行业的海内外专家来公司指导新 产品的开发研制和设计工作,以保证每年有十多项的新品供用户使用. huan has set up her own institution of cable, and pay dear for inviting eperts at home and abroad to direct the research and design of new products, so to assure over ten new products annually. 目前电缆已形成有裸电线,电力电缆,电气装备电缆,控制电缆四大类 100 多个品 种的产品, 还生产填补亚洲空自的航空用中频低耗橡皮绝缘电缆, 低烟无卤(低卤), 抗水树, 光电复合,阻燃,耐火,防水,防鼠防蚁,耐油,耐高温及辐照交联等科技含量较高的特种 电缆.所有产品都严格按 iso9001 质量标准体系控制生产. at present, huan has formed 4 large species including bare wire, power cable, electric cable and control cable, over 100 types of products, like aerial intermediate-frequent & low-cost rubber insulated cable that fill in the gap of asia, special technical cable such as low smoke & no/low bitten, wtr, photoelectricity comple, flame–retardant, refractory, water-proof, oil-proof, high temperature resistant and irradiated lpe, etc. 特色和优势, 特色和优势,品牌不败的法码 characteristics and advantages, poise of unbeaten brand 所谓特色,也就是差异竞争,有差异就得不断的创新.电缆除了产品技术的创新以 外,在管理,营销上也通过不断创新来满足客户价值,以保持企业的强势品牌. what is called characteristics is competition of differences, only ceaseless innovation can keep difference. besides technical innovation of products, huan also satisfies her clients with ceaseless innovation on management and marketing to keep strong brand of enterprise. 在管理上,人认为电缆行业是一个规模化生产的企业,只有通过集约管理,才能控 制各环节的浪费,降低生产成本,提高产品质量和生产效率,从而与消费者共享科技管理所 带来的利益,也就是说,人主张技术进一步,价格让一步 . on management, huan people think cable industry is of scale production, only intensive management can control the wastes of all sectors, depress costs and improve quality and efficiency, so to share the benefits of scientific management with clients. that is improve in technique and concede in price claimed by huan people. 在营销上,健全的营销网络,永远是人的法宝.营销网络对于企业品牌就象神经网 络对于人脑一样重要,好的营销决策与产品只有通过健全,通畅的网络渠道,才可以接触更 多的消费者,获取更多的赢利机会.电缆 100 多个销售分公司遍及全国各地,并已形成 了自己固定的客户群.为电力,石油,铁路,煤碳,化工,通讯,冶金,建筑等领域提供各 类电线电缆.近几年来,的国际贸易也得到了快速的发展,为成为世界的电缆专业 生产基地打下了坚实的基础. on marketing, a sound network is always the trump of huan people. marketing network is to brand as neural networks is to man. only through a sound and clear channel, good products and marketing policies can meet more consumers and win more chances. over 100 marketing filiales of huan etend all over the country and have formed their own immovable client circle, they provide all kinds of cable & wire for trades like electric power, petroleum, railway, coal, chemical, communication, metallurgy and architecture, etc. in the last few years, international trade of huan has also developed quickly, that established firm basis for huan to be the international production base of cable. 服务与文化,是品牌之信 服务与文化, service and culture is the faith of brand 在人眼中, 服务不是产品的修修补补, 是在人提供有形产品所附加的无形价值, 是之信的充分体现. 的服务不是停留在满足客户对服务需求的层面, 人的服务 是变被动服务为主动服务, 主要表现在售前的知识服务, 售后的跟踪服务和回访服务. 顾 在 客至上,持续改进的经营理念指导下,在内抓好五检制的质量过程控制,为客户提供 最优质产品;在外以建立统一服务规范,极大改善企业与客户间的关系,为企业赢得良好口 碑. in the eyes of huan people, service is not the patching up of products, but the additional immaterial value. service of huan doesnt rest on the layer of satisfying the demands of clients, but change passive service into active service. it mainly epresses in the before-sale knowledge service, after-sale tracking service and return visit service. directed by the policy of client is the first, persist in improvement, it has perfected the inner quality control of five testing systems that provided best products for clients, and has set up the uniform outer service criterion that improved relationships with clients, and won well public praise for enterprise. 企业文化,是人长期以来所培养的一种企业价值趋向的认同.也就是说:作为一个 良性发展的企业,必须得到四个满意,让客户满意, 让社会满意,让员工满意, 让股东满意. corporation culture is a self-identity of corporation value tendency that huan people have long formed. i.e., as a well